Optimizing Performance and Enhancing User Engagement

The Problem

Our primary objective for this static site project was to optimize performance and responsiveness while prioritizing user engagement. However, we encountered challenges related to the site's loading speed and user engagement. The absence of Google Core Web Vitals optimization and JS - Intersection Observer impacted the site's overall performance and interactivity.

Additionally, without UI - Progressive Web App (PWA) features, the site lacked the ability to offer users an app-like experience, affecting user engagement and retention.

Our Solution

To address performance challenges, we focused on Google Core Web Vitals optimization. This involved improving metrics like loading times, interactivity, and visual stability, ensuring a seamless user experience and meeting the standards set by major search engines.

Simultaneously, we enhanced user engagement by implementing JS - Intersection Observer. This allowed for efficient tracking of elements entering or leaving the viewport, enabling dynamic content loading and creating a more interactive user experience.

Furthermore, to boost user engagement and retention, we incorporated UI - Progressive Web App (PWA) features. This not only enabled the site to function offline but also provided users with a more immersive and app-like experience, enhancing overall engagement.